Mainstream outlets who gag social media efforts are unilaterally disarming in the ongoing war for reader attention. Reporters and editors would all like to mouth off at will and transgress as we wish, but our online identities are inexorably wrapped up with our professional ones. Every time a reporter hits send, he or she might do the following exercise: How would I feel if my mother and/or my boss read this? Because they well might, along with the legions of folks who sit, like crows on a wire, looking for any wiggle or wobble from media outlets they regard with suspicion in the first place. There will be stumbles and missteps on the way to a hybrid future, but if you can’t trust the women and men who put out your newspaper to use their keyboards wisely regardless of platform, what are they doing working for you?