Dylan Tweney of Wired:
26 Percent of Wired’s Mobile Traffic Comes From the iPad: Less than three weeks after its launch, Apple’s iPad already accounts for 26 percent of the mobile devices accessing Wired.com. Overall, mobile devices account for between 2.3 percent and 3.5 percent of our traffic. For April 3 to 19, iPad users represented 0.91 percent of total site traffic. For the past year, the vast majority of mobile visitors to Wired have been using the iPhone. Before April, about 10 percent were using the iPod Touch, and 15 percent to 18 percent other devices, led by the Motorola Droid (with 5 percent to 7 percent of mobile traffic). But with the launch of the iPad on April 3, it seems that many iPhone users have picked up iPads — and are finding them a good way to browse this site. The sudden jump in iPad users is matched by a declining share of iPhone and iPod Touch users, which suggests that most iPad customers are people who were already accustomed to mobile browsing with an Apple handheld, and are trading up to a bigger screen — rather than coming from another platform.
It’s too early to say whether the iPad is bringing new mobile users to Wired.com. The overall proportion of mobile users has remained more or less level this month, and because the mobile total varies from month to month, we need more data before we can draw conclusions about the number of new mobile users. One conclusion we can draw: iPad users are using it to browse the web, and they’re doing it a lot.
And yes, we are aware of the irony that the majority of Wired.com’s videos, which use an Adobe Flash-based player, don’t play on the iPad. We’re working on that, starting with our homepage, which became iPad-compatible starting Wednesday evening, thanks to Wired.com managing editor Pam Statz.