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John Gruber on Apple Computer's Strategy for World Domination

John Gruber:

This is how Apple rolls | Tablets | Macworld: That brings us to the iPad. Initial reaction to it has been polarized.... I’m supposed to explain how the truth lies somewhere between these two extremes. But I can’t. The iPad really is The Big One: Apple’s reconception of personal computing.... The designers and engineers at Apple aren’t magicians; they’re artisans. They achieve spectacular results one year at a time. Rather than expanding the scope of a new product, hoping to impress, they pare it back, leaving a solid foundation upon which to build. In 2001, you couldn’t look at Mac OS X or the original iPod and foresee what they’d become in 2010. But you can look at Snow Leopard and the iPod nanos of today and see what they once were. Apple got the fundamentals right. So of course this iPad—the one which, a few years from now, we’ll refer to off-handedly as the “original iPad”—does less than we’d hoped. That’s how the people at Apple work. While we’re out here poking and prodding at the iPad, they’re back at work in Cupertino. They’ve got a little gem of a starting point in hand. And they’re beginning to roll.

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