Paul Krugman: Communicating Economics:
The truth… I haven’t read… [Roger Farmer's] stuff. I’ve… found it very hard to penetrate and gave up…. I’m not saying that there’s nothing there… maybe it’s even profound. But… [I need] a motivating example, a simple and effective summary, something to indicate that the effort will be worthwhile…. What every economist, and for that matter every writer… needs to realize is that unless you are a powerful person and people are looking for clues about what you’ll do next, nobody has to read what you write…. You have to provide the hook, the pitch, whatever you want to call it, that pulls them in. It’s part of the job.