Hal Varian: the economics of the newspaper business: Noted
Hal Varian: Hal Varian: the economics of the newspaper business:
Printed newspaper circulation has been declining for 50 years…. The internet is a superior way to distribute and read news…. The basic economic problem facing news is increased competition for attention…. Newspapers never made money from news…. Offline news reading is a leisure time activity, online news reading is a labor time activity…. Ad revenue depends on reader engagement…. Tablets give newspapers a way to reclaim some lost audience…. The fundamental challenge facing newspapers is to increase the time people spend on their content…
