Comment of the Day: Internet Media and the Fall of GigaOm: The Honest Broker for the Week of March 15, 2015 (Brad DeLong's Grasping Reality...): "Mentor's visualization is missing that there's no feedback in favour of reader value...:
...There's a feedback in favour of clicks.
This is the catastrophic problem with ad-supported anything; people in the old newspaper business knew perfectly well they were ad sellers and referred to the news articles as filler.
An awful lot of money and an awful lot of power have an immense interest in preventing somebody who isn't part of, or beholden to, the overclass from creating an effective news dissemination mechanism. (Because effective practically means people treat this as information and do something different than they would otherwise have done.)
So of course it makes sense to kill reputational addresses; a reputational address in the wrong hands removes at least half the barriers to creating that uncontrolled effective news dissemination mechanism.