Must-Read: : The Brand: What You See Is What You Get: "Ann Friedman has written a piece for TNR that will be of great interest to all of us who have had to grapple with the idea...
...of a personal ‘brand’... back in the day... called a ‘voice.’... Friedman shares with us the hilarious and sobering tale of her own wrestling match with ‘branding’.... Personally, I find it easier to remain ‘authentic’... by letting people absorb my unique characteristics organically, rather than spending time each day trying to figure out how to improve the lefty-cracker-Christian-bloviator-with-a-surprisingly-good-vocabulary brand.... We’re not entirely immune to the logic of ‘branding,’ but for the most part, what you see is what you get.
http://www.washingtonmonthly.com/political-animal-a/2015_09/the_brand_what_you_see_is_what057860.php
