Must-Read: Authors seeking both eyeballs to sell to advertisers and a committed, engaged audience with which they can conduct a conversation are now trying to ride two horses--a clickbait audience served by self-contained pieces, and a newsletter audience with which they can interact and converse. I don't think it is working very well. And it is annoying the extremely-sharp Justin Wolfers:
: On Twitter:
The email newsletter craze is nuts. Stay the heck out of my inbox, and put it on the web, so anyone can find it. Tweet reminders if you must
— Justin Wolfers (@JustinWolfers) March 31, 2016
