Live from the Space Coast of Florida: Brad Plumer: How to get people to take hurricanes seriously, in one haunting sentence: "The tactic that has always stuck with me is this one...

...Officials will tell residents who refuse to evacuate that they should grab a permanent marker and write their Social Security numbers on their arm — so that police can identify their bodies after they die. Here’s a haunting quote from a New Jersey resident after Sandy in 2012:

The reason I got scared (was) Gov. Christie began telling people to put their Social Security number on their arm so the police could identify the body...

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