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Carol E. Lee, Kristen Welker & Monica Alba: 'We Need to Live with It': White House Message on Coronavirus https://www.nbcnews.com/politics/politics-news/we-need-live-it-white-house-readies-new-message-nation-n1232884: ‘Administration officials are planning to intensify what they hope is a sharper, and less conflicting, message of the pandemic... At the crux of the message, officials said, is a recognition by the White House that the virus is not going away any time soon.... As a result, President Donald Trump's top advisers plan to argue, the country must figure out how to press forward despite it...

...Therapeutic drugs will be showcased as a key component for doing that and the White House will increasingly emphasize the relatively low risk most Americans have of dying from the virus.... For nearly six months the administration offered a series of predictions and pronouncements that never came to fruition. From Trump promising that "the problem goes away in April" and predicting "packed churches all over our country" on Easter Sunday to Vice President Mike Pence's claim that "by Memorial Day weekend we will have this coronavirus epidemic behind us" to Jared Kushner's pronouncement the country would be "really rocking again" by July because Americans were "on the other side of the medical aspect of this."

This all followed the White House's initial message in January that the virus wasn't a threat at all.... The president demanded governors open up their states and said he had the authority to force them to do so. "LIBERATE MICHIGAN!" and "LIBERATE MINNESOTA!" and "LIBERATE VIRGINIA," he wrote on Twitter in April....

In recent weeks, the message has been that the country is back, face coverings and social distancing are optional, even as the number of coronavirus cases across the country surged. "We have to get back to business. We have to get back to living our lives. Can't do this any longer," Trump said in an interview with Axios last month before his campaign rally in Tulsa, where almost no one socially distanced and few wore masks. "And I do believe it's safe. I do believe it's very safe." A number of Trump’s own campaign staffers and Secret Service agents contracted COVID-19 in Tulsa....

"The virus is with us, but we need to live with it," is how one official said the administration plans to message on the pandemic.... Officials plan to promote a new study they say shows promising results on therapeutics.... Officials also plan to emphasize high survival rates, particularly for Americans who are within certain age groups and don't have underlying conditions.…

.#noted #2020-07-10

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